At the beginning of the 90s I opened my first restaurant in the Marais district of Paris, where I now have five establishments. For more than 20 years I have sought to act according to my social, economic and environmental convictions. In 2004 the president of the sector’s biggest employers’ association (UMIH, l’Union des Métiers et des Industries de l’Hôtellerie) announced that he would be “unable to prevent his troops” from voting for the extreme right-wing Front National if he failed to obtain a reduction in VAT from 19.6% to 5.5%. Disgusted, I decided to move into politics. How do you show that there is another way? How do you combat a political decision that you see as unjust and damaging when yours is the only voice raised in opposition? It will not be a lone voice for long. République de la Malbouffe is a first taste of what is sure to turn into a widespread movement.