république de la malbouffe

république de la malbouffe

The director

Jacques Goldstein

 

In 2009, Xavier Denamur asked me to make a film on what he called “the scandal of the reduction of VAT (value-added tax) on restaurant bills”. The subject is a long way from my usual field, which is music documentaries. But it so happens that I’m also interested in politics and economics, so this seemed a good opportunity to apply my viewpoint and cinematic style to a landscape that was new to me and yet, in terms of theoretical thought, a familiar one.  So why not take the restaurant business as a starting point? It is, after all, a place of social interaction: everyone, rich or poor, has at some point found themselves around a dinner table. What’s more, the restaurant sector is a huge employer across France and generates a substantial proportion of the country’s GDP. This project that Xavier Denamur brought to me seemed to me a good specific starting point to examine a general phenomenon.  République de la Malbouffe is the dramatic story of how we lost control of our economics and politics and, more trivially perhaps but not without grave consequences,  of how we lost control over what ends up on our plates.